ABOUT ME

Seasoned Digital Marketing and eCommerce leader leveraging over 15 years of experience driving business growth through innovative & result driven marketing and team leadership & development. 

  • Proven track record of success ideating and executing strategies to ultimately deliver revenue goals, grow market share and hit KPIs. I have successfully achieved this across many sectors and markets.

  • Possesses deep expertise in Performance Marketing, eCommerce, Digital Analytics & MarTech

  • Builds, motivates, and leads high-performing agile teams adept at responding to organisational and market changes. An intuitive and supportive people manager focused on mentoring talent, fostering collaboration, and promoting inclusion. 

  • Strategic thinker and collaborator who partners closely with stakeholders and agencies to deliver digital initiatives to meet wider business goals.

EXPERIENCE

  • Head of Digital - Pixel, Nest & FitBit | Google EMEA | Oct ‘18 - Present

  • Retail & eCommerce Manager | Google UK | Aug ‘16 - Sep ‘18

  • Senior Digital Marketing Manager | Canon EMEA | Aug ‘15 - July ‘16

  • Online Marketing Manager | Waitrose | June ‘12 - July ‘15

  • Senior Account Manager | Digital River (EA Games) | March ‘11 - June ‘12

  • Senior Account Manager | Global Knowledge | April ‘10 - March ‘11

  • Brand Manager Manager | O Spa | June ‘06 - March ‘11

STRENGTHS & SKILLS

My strengths lie in taking a consultative, data-driven and empathetic approach to everything I do, utilising my 15+ years of experience working with an array of businesses, cultures & teams.

This enables me to build strong relationships, uncover & understand complex business challenges and provide fit for purpose & actionable solutions.

This approach has allowed me to build credibility & trust, which in turn allows me to cut through bureaucracy and make a positive impact.

I have extensive experience in:

  • Digital Strategy

  • People Management & Leadership

  • Coaching & Mentoring

  • Digital Transformation

  • P&L Ownership

  • Multi Country & Region Working Experience

  • Measurement Frameworks e..g KPI & OKR Setting

  • Performance Media

  • Search Engine Optimisation

  • Customer Relationship Management (x-channel)

  • Content Management & Merchandising

  • Affiliates & Partnerships

  • Conversion Rate Optimisation

  • MerTech (Google Marketing Platform)

CONTACT