ABOUT ME
Seasoned Digital Marketing and eCommerce leader leveraging over 15 years of experience driving business growth through innovative & result driven marketing and team leadership & development.
Proven track record of success ideating and executing strategies to ultimately deliver revenue goals, grow market share and hit KPIs. I have successfully achieved this across many sectors and markets.
Possesses deep expertise in Performance Marketing, eCommerce, Digital Analytics & MarTech
Builds, motivates, and leads high-performing agile teams adept at responding to organisational and market changes. An intuitive and supportive people manager focused on mentoring talent, fostering collaboration, and promoting inclusion.
Strategic thinker and collaborator who partners closely with stakeholders and agencies to deliver digital initiatives to meet wider business goals.
EXPERIENCE
Head of Digital - Pixel, Nest & FitBit | Google EMEA | Oct ‘18 - Present
Retail & eCommerce Manager | Google UK | Aug ‘16 - Sep ‘18
Senior Digital Marketing Manager | Canon EMEA | Aug ‘15 - July ‘16
Online Marketing Manager | Waitrose | June ‘12 - July ‘15
Senior Account Manager | Digital River (EA Games) | March ‘11 - June ‘12
Senior Account Manager | Global Knowledge | April ‘10 - March ‘11
Brand Manager Manager | O Spa | June ‘06 - March ‘11
STRENGTHS & SKILLS
My strengths lie in taking a consultative, data-driven and empathetic approach to everything I do, utilising my 15+ years of experience working with an array of businesses, cultures & teams.
This enables me to build strong relationships, uncover & understand complex business challenges and provide fit for purpose & actionable solutions.
This approach has allowed me to build credibility & trust, which in turn allows me to cut through bureaucracy and make a positive impact.
I have extensive experience in:
Digital Strategy
People Management & Leadership
Coaching & Mentoring
Digital Transformation
P&L Ownership
Multi Country & Region Working Experience
Measurement Frameworks e..g KPI & OKR Setting
Performance Media
Search Engine Optimisation
Customer Relationship Management (x-channel)
Content Management & Merchandising
Affiliates & Partnerships
Conversion Rate Optimisation
MerTech (Google Marketing Platform)